Our Approach to Wine Consulting
Independent · Discreet · Long-Term
Grand Cru Select was founded on the belief that good wine decisions require perspective, not pressure.
Our advisory philosophy prioritises:
Independence from merchants and producers
Context alongside critic scores
Provenance, balance, and relevance over hype
Wine should reward patience, curiosity, and judgment.
About us
Grand Cru Select is an independent wine advisory dedicated to helping restaurants and private clients make confident, well-judged decisions about wine.
The advisory approach is shaped by hands-on experience sourcing wines for both private individuals and hospitality clients, including purchasing at international wine auctions and reviewing established cellars. This practical background informs guidance that looks beyond labels and critic scores, focusing instead on provenance, balance, and long-term relevance.
Grand Cru Select operates independently of merchants, producers, and auction houses. No wine is sold. No commissions are accepted. Only discreet, considered advice, tailored to context, purpose, and timing.
Advisory led by Luke Mircea-Willats · Based in Switzerland
“Good wine decisions are rarely about finding the rarest or most expensive bottle. They’re about understanding context, timing, and knowing when to act.”
Luke Mircea-Willats, Founder Grand Cru Select
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Independent fine-wine insights, vintage analysis, and advisory for collectors, restaurants, and serious buyers. No commercial bias.